Continuing on the theme of our last post “Search Engine Optimization Basics“, Here are a few more basic, but key, items to make sure are given proper attention on your company’s website.

Images

Images are an important part of your site.  They help set the tone of the page and draw the visitor’s attention.  Even though on the surface they can look amazing and flashy, it’s the back end of the images that really matters to the search engines.  When you have an image that you want to upload on your website, make sure it is titled properly.  Make sure it isn’t something like “image_1” or just a bunch of alphanumeric characters, rather make sure it is given a name that related to your page and target keywords.

Some sources would argue that the image title should BE the targeted keywords, but as long as it is related to the webpage content search engines will give it an all clear.

In addition to the image title, the “alt text” for the image is something else to be considered when optimizing your site.  The alt text is the description of the image.  Like the title, the alt text should either have the target keywords, or strongly related to the content on your page.

Content

I know we have touched on this before in another post, but it can’t be emphasized enough!  Your page’s content has to be natural and written for the viewer, NOT the search engines.  Not only that, but it has to be relevant to the specific page.

For instance if you have a page on back country camping, you will make sure the content is all related to back country camping.  In the content you may decide to list your target keywords -3 times, but in a way that they are written in naturally.  In addition to this you will want to include as many related words, to your topic, as possible.  So if your keywords are “Alberta Back Country Camping”, you will want to include as many words related to that as possible.  Some examples of these could be: tent, stove, backpack, bear, bear spray, lakes, mountain, forest, trail, hiking, campsite, sleeping bag, map, wildlife, wilderness, nature, and so on.

As mentioned before, writing in the above style, will not only be beneficial and enjoyable for the reader, but Google (and other search engines) will read the page and give it a big thumbs up, for it being a well written, on topic article.  Not only that, if the material is good, people will want to reference it and link back to it on their sites, giving your site even more power to rise though the SERPs.

Microdata

Microdata is a markup technology to help you organize your website data in a way to NOT confuse search engines about what information is on your page.  A few years ago, the big search engines got together and created a universal language to markup information on your website to make it clear to search engines what the content really is.  Just think, when a spider crawls through your site and gets to your business address, it may not fully understand what it is.  Or when it gets to an image, it can’t physically see what it is, so it may be confused about what this random bit of data is.

This is where Microdata comes in to play.  Using specific coding, a website developer can ensure that any spider that crawls their page will know exactly what the data is.  For in depth information on microdata check out Schema.org or this post from MOZ.

If you have any questions on any of the above, or would like to know about other SEO topics, please contact us!

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