People are starting to search longer phrases; this means they are searching for more specific data. To increase your Google ranks, the content on your website should emulate what you think people are searching for. This doesn’t mean load your site up with keywords, rather include more relevant titles and content.
The H1 header on your pages is a key indication what your content is about. For example, if you are targeting keywords on how to take easy portraits have the heading something like “Simple Portrait Photography Guide”. Not only is it clear what the article is about, but it is also what people might look up in Google when searching for a simple guide to that style of photography.
When focusing on the content of the page, use this keyword phrase maybe 2-3 times in your article. But note: it is important to always focus on the viewer first, and not the search engine. Search engines are now trying to emulate the user, so make sure your page content has relevant terms to the keywords, such as model, camera, picture, rule, advice, flash…and so forth. Not only will this make it more enjoyable for the reader, but the search engine will also give you points, because it is a well written article, and so it will want to share your work with those it deems are searching for that topic.